- They are generally using the product the most and encounter issues at scale that need to be listened to.
- They are one of the "least-important and most-important;" their interactions with customers can influence the customer's adoption. Their feedback about your buggy products can not only tank that product's adoption but also trust in the org's ability to make products.
- Company culture: Don't ask your team to add their feedback to the public roadmap. Your team's feedback can't be thrown into a bucket with tire-kickers, new users, and specific user personas.