Digital CS Is Its Own Craft

Digital CS isn’t “CS, but cheaper.” It’s behavior‑driven messaging, self‑serve paths that don’t humiliate users, and targeted human help where it changes the slope.

I build it around three loops:

– Teach the next action. Contextual nudges beat newsletters.
– Detect risk early. Silence is a signal. Weird patterns are, too.
– Reward progress. Show users where they are on the value path.

Org reality matters. If ops, data, and CS live on different planets, “digital” becomes campaigns instead of outcomes.