The Reporting Backbone for GTM Decisions

This is scaffolding, not theater: definitions that don’t wobble, datasets you can trust, and views that help leaders change decisions, not request more slides. I connect event‑level signals to outcomes like effort, adoption, expansion, and risk. Then I kill anything that doesn’t move a decision.

“When two leaders see different numbers for the same question, fix that before the planning meeting.” That rule has saved more calendar hours than any dashboard I’ve built.

Shared definitions make everyone better together: marketing stops optimizing for applause, product stops guessing through fog, and sales stops sandbagging as a strategy.